Friday, 18 January 2013

Amplify the Usability of Your E-commerce Store With Customization


Owing to innovative online shopping features, Magento has gained an unseen demand in open source world. It is highly customizable in nature. You can get almost all features of enterprise edition by creating custom extensions. Some of the most needful features are mentioned below:
Customer segmentation: With Magento open source edition, you will be able to segregate your e-commerce stores in various segments. This segmentation will help your customers in reaching at the appropriate section for finding a particular product. You only need to create a custom extension for enabling this feature in your website.
Return Management: You can apply a custom return management policy. For this purpose, you can ask your coder to develop custom return management extension for your e-commerce store. It will allow you to tag a particular product as returnable or non-returnable. This will establish better relations between you and your customers.
Custom Landing Pages: Sometimes online shopping stores put some products on sale. Therefore, you can make an extension for creating custom landing pages. It will help you in heightening your sales turnovers.
Product Suggestion Tool: This tool plays an important role in increasing the sales of your virtual store. You can ask your developer to create a custom Magento extension for this feature. This extension will display related products as suggestions to online buyers while their purchase.
Ratings & Reviews: In current scenario, online buyers take the decision of buying something online after reading reviews and ratings. A custom extension will allow your customers to rate a particular product and write a review for the products.
Private Sales: It is an important customization for your shopping portal. It will allow the customer to create a private account in your website and purchase privately.
These customized extensions will help you in giving more strength to your online shopping store. You will be able to make your store more usable for the targeted customers. you just need to take custom magento development for incorporating these features in your store.

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